Analogy Group

A research workspace for advocacy and public affairs teams.

Type
Client work
Role
Product design, AI workflow, information architecture, interaction model
Year
2026

Problem

Analogy Group builds structured knowledge from unstructured sources. Its tables, maps, and reports could describe the same findings, but each was generated and maintained separately.

Users kept multiple tabs open to compare outputs, exported CSVs to edit data, and asked the internal team to rerun similar queries just to see the same research in another format.

How should users direct the research pipeline, and trust what it presents?

Solution

I worked with engineering on a comprehensive redesign. I designed a project workspace around a living knowledge graph, giving users clear ways to orient, view, slice, and update complex data.

The outputs stay familiar, but they are all views into one shared body of research. Users can keep them together, pin what matters, and change representations without rebuilding the project.

Pinning and reordering make priority visible without adding more folders.
The same research can be viewed as a graph, table, map, report, chart, or timeline.
Users choose a familiar output, then decide which part of the data it should show.
Relationships can be traced back to their facts and sources.

Reflection

The biggest lesson was that flexibility needed to be balanced with clarity, and not every affordance needed to be exposed. The redesign shifted the product from a set of generated artifacts toward a workspace for understanding and changing a shared body of research.